The personal care industry has extended beyond the traditional female market. Latest YouGov survey finds that 73% of male consumers in APAC use face care products on a regular basis. 33% of men also admit that they use cosmetics on a regular basis. With more and more male consumers paying more attention on their appearance, it is crucial for industry players to understand the consumer purchase journey in order to capture the market share.
YouGov, an international data and analytics group, investigates the change of consumer habits on using personal care products across 10 markets across APAC, with an aim of helping industry marketing and brand practitioners better understand the needs of their customers. Some questions addressed in this research include:
Download a FREE report which summaries the findings from YouGov's latest survey about consumer behaviour for choosing personal care products by filling in the below form!
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