Mga pangyayaring nakaraan - Conference

Asia Digital Leadership Summit 2017

Lokasyon: Phuket, Thailand
Serye ng kaganapan: Conference

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The Asia Digital Leadership Summit is the newly refined version of the Digital Summits (Brand, Agency, Content). It will bring together many of the brightest minds in the industry within Brands, Agencies, Media, Platforms and Solution Providers. The focus for this exclusive Summit will be ‘Redefining Asia’s Digital Future’ with key strategic elements surrounding Insights, Ideas and Innovation.

Trump, Brexit and the Future of Polling

Lokasyon: Sydney, Australia
Serye ng kaganapan: Conference

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Recent elections in the United States and United Kingdom have been characterised as a challenge to the reliability of public opinion polling. Join the ABC's Annabel Crabb and the United States Studies Centre's CEO and polling expert Professor Simon Jackman in conversation with the founder and CEO of innovative global survey company YouGov, Stephan Shakespeare. Together they'll discuss what innovations are being used to keep polling accurate and relevant to understanding politics in the future, and announce a new initiative in public opinion research.

Mumbrella Travel Marketing Summit 2017

Lokasyon: Four Seasons Hotel Sydney
Serye ng kaganapan: Conference

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Global research firm YouGov will unveil the findings of newly-commissioned research exploring the trust and loyalty towards Australia’s travel brands, while also providing a snapshot of its rolling analysis of the health of the sector’s major players. The session will also feature a panel discussion exploring the power of branding and examining how brands can win the trust and loyalty of consumers.

Mumbrella Retail Marketing Summit 2017

Lokasyon: Four Seasons Hotel Sydney
Serye ng kaganapan: Conference

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Global research firm, YouGov, will reveal the results of newly-commissioned research into the brand health of the Australia’s major retail and FMCG players. The session will also feature a panel of chief marketers from Unilever, McDonald’s and Luxottica, along with media agency OMD, to discuss the key drivers to building strong brands that wins the trust and loyalty of consumers. The session combines the latest insights into how consumers perceive and interact with brands and brand influencers, while tapping into the latest thinking from a panel of marketing leaders.