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How YouGov’s approach led to an accurate forecast on the UK election

Lokasyon: Parliament House of Australia, Canberra
Serye ng kaganapan: Breakfast Briefing

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A spate of unexpected political outcomes has called into question the accuracy of polling, with many commentators still stating they didn’t see the latest UK general election coming. In this age of uncertainty, YouGov stands alone as the only polling firm to accurately forecast that the UK was heading for a hung parliament.

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Football Inc. is Haymarket Media‘s football content agency which sits alongside the world’s most popular football magazine, FourFourTwo in Haymarket’s stable. In conjunction with YouGov – the market leading consumer insights company – Football Inc. is about to launch the second annual Fan Index research. It presents detailed insights from over 8,500 football fans in nine markets worldwide including Australia, China, Hong Kong, Indonesia, Malaysia, Singapore and Thailand in the APAC region. The results are a comprehensive dive into the allegiances, consumption habits and opinions of football fans across the region. The research will be launched at a breakfast briefing where YouGov's Head of Singapore, Stephen Tracy will share with you an executive summary of the research.

Programmatic Trading in the Mobile World

Lokasyon: Sydney, Australia
Serye ng kaganapan: Seminar

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Organized by InMobi, "Programmatic Trading in the Mobile World" event will be held in Sydney on 4 May 2017. At the event, InMobi and its 5 guest speakers will provide insights on the multiple functions of mobile advertising and how these work together, challenging the current status quo and opening up conversations to define the path to better programmatically driven advertising, with a key focus on user experiences and data.

Mumbrella Travel Marketing Summit 2017

Lokasyon: Four Seasons Hotel Sydney
Serye ng kaganapan: Conference

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Global research firm YouGov will unveil the findings of newly-commissioned research exploring the trust and loyalty towards Australia’s travel brands, while also providing a snapshot of its rolling analysis of the health of the sector’s major players. The session will also feature a panel discussion exploring the power of branding and examining how brands can win the trust and loyalty of consumers.