YouGov | What The World Thinks

Samsung is the most positively perceived brand in the Philippines

Samsung again tops YouGov BrandIndex’s annual brand health rankings for the Philippines. In a list featuring a large number of global brands, the device ...

Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...

Two thirds of social media users would let brands sponsor their photos

YouGov finds many Filipinos would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Nearly half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it

63% of Filipinos believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 97% of Filipinos think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...

Fast fashion: a third of Filipinos have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in the Philippines

20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...

Half of Filipinos have used internet dating

Tinder and FilipinoCupid are seen as the most respectable online dating platforms

Millennials and baby boomers feel better represented by the media than by advertising

New YouGov research also reveals social media is missing a trick by ignoring baby boomers

Almost two-thirds of Filipinos believe robots will take jobs away from many of them

Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...

1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

88% of Filipino women who have suffered from period pain say it has affected their ability to work

Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

Recruiters beware! One in five people in APAC admit to having lied on their CV

YouGov finds that the most common lies people tell are about their experience and personal interests

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

68% of APAC residents believe there is a problem with fake news on digital platforms

New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...

Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

New YouGov research also reveals that attitudes to gender are generational

Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations

The latest YouGov BrandIndex data suggests excitement among older generations is more muted.

Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate

Quarterly Report: Domino's

As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...

95% of APAC residents support new measures to tackle obesity

The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...

Qoo10’s ambitions look to build on strong base

BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets