Philippine's Most Admired
Rodrigo Duterte remains Philippine’s most admired man
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Samsung is the brand Filipinos would be proudest to work for
Samsung is the brand that Filipinos would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which brands ...
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Samsung is the best-perceived brand among Filipino women
Samsung tops YouGov’s annual list of the best rated brands among women. In a list otherwise notable for the number of personal care brands, ...
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Four in ten Filipinos office workers will play Secret Santa this Christmas
The perfect Secret Santa gift is something practical and costs PHP 500
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Singapore Airlines top Filipino brand advocacy rankings
Singapore Airlines has the strongest brand advocates among Filipino consumers, new analysis from YouGov BrandIndex reveals.
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Samsung the most positively talked about brand amongst Filipino millennials
However national pride for home-grown brands prevail.
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Samsung is the most positively perceived brand in the Philippines
Samsung again tops YouGov BrandIndex’s annual brand health rankings for the Philippines. In a list featuring a large number of global brands, the device ...
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Angelina Jolie and Bill Gates are the world’s most admired people in 2018
Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...
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Two thirds of social media users would let brands sponsor their photos
YouGov finds many Filipinos would allow brands they like to use them for advertising in unusual and personal ways
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No demand for fake meat
Nearly half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it
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63% of Filipinos believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 97% of Filipinos think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
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Fast fashion: a third of Filipinos have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in the Philippines
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
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Half of Filipinos have used internet dating
Tinder and FilipinoCupid are seen as the most respectable online dating platforms
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Millennials and baby boomers feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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Almost two-thirds of Filipinos believe robots will take jobs away from many of them
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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88% of Filipino women who have suffered from period pain say it has affected their ability to work
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
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Yes to sandals, no to flip flops – YouGov’s guide to office attire
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
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Recruiters beware! One in five people in APAC admit to having lied on their CV
YouGov finds that the most common lies people tell are about their experience and personal interests
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Three-quarters of APAC residents think it’s OK for women to propose to men
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
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Ad of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
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68% of APAC residents believe there is a problem with fake news on digital platforms
New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...
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Majority of APAC residents (56%) believe masculinity and femininity are socially constructed
New YouGov research also reveals that attitudes to gender are generational
Stat of the month
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