With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.
The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the ...
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking ...
Singapore Airlines has the strongest brand advocates among Filipino consumers, new analysis from YouGov BrandIndex reveals.
However national pride for home-grown brands prevail.
With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...