The millennials, people born between 1980 and 1999, are the largest generation ever – with a high affinity towards traveling the world. However, their demands concerning individualism, experience and local exploration in traveling are largely unmet by destinations and tour operators. This leads to a shift towards individual booking and the sharing economy. Travel companies need to understand this critical target group in detail in order to meet their demands and get them to book your services.
In this latest report, YouGov, an international data and analytics group, reveals how travel and hospitality industry can engage with millennial travelers . This report targets the four main source markets for millennials as tourists - UK, US, Germany, and China, will help you to answer the following questions:
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