Welcome to the 2019 BrandIndex Buzz Rankings! Click out the rankings across different markets in APAC now!
 

View the Global Ranking
 
View the Australia Ranking
 
View the China Ranking
 
View the Hong Kong Ranking
 
View the Indonesia Ranking
 
View the Japan Ranking
 
View the Malaysia Ranking
 
View the Philippines Ranking
 
View the Singapore Ranking
 
View the South Korea Ranking
 
View the Taiwan Ranking
 
View the Thailand Ranking
 
View the Vietnam Ranking

 

Methodology: 

YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2019. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2018 and 2019, to be included in the Buzz Improvers list, the variance must be positive. Scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

 

Contact

Email: brandindex.ap@yougov.com

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